Through its Field and Future by H-E-B™ line of clean and green products, H-E-B has donated over $338,000 to TPWF since the line was introduced in 2022. The ongoing partnership has supported multiple efforts across the state, including coastal conservation along the Texas Gulf Coast, black bear restoration in West Texas, and the establishment of Palo Pinto Mountains State Park, the newest state park in over a generation.
In 2023, H-E-B was the presenting sponsor of 100 Years of Texas State Parks, investing $1 million to mark the historic milestone. From hosting park staff inside their stores to providing s’mores essentials for “100 S’more Years” events at parks across the state, to running a yearlong campaign to inspire all Texans to discover our Texas State Parks, H-E-B stirred great interest in our state parks system.
H-E-B capped 2023 by releasing the Our Texas, Our Future docuseries, created in partnership with Fin and Fur Films. The stunning docuseries includes five short films featuring iconic Texas animals—black bears, redfish, ocelots, and bats—plus, a breathtaking tribute and history of Texas State Parks. The parks film garnered millions of views on social media and more, bringing Texas’ natural treasures to a wider audience.
Together, TPWF and H-E-B are committed to making the lives of Texans better, and that means we’re focused on conserving our great state, now and for generations to come.
